Google, planning sponsored how-to videos for Assistant

According to the reports reaching us from our sources, Google is discussing with brands about creating how-to videos for Google Assistant. Also according to the report, our sources also stated that the step-by-step video will be showcased at the I/O 2018 in May and will be launched to consumers “several months later.” A lot of companies including Sony, JBL, and Lenovo have announced devices featuring displays that will allow answers from Google’s voice assistant; they appear in a like manner as the Amazon Echo Show and they are meant to be a competition for it.

How-to videos may be a new area of content for those devices, although, it seems as if the branded “official” how-tos would compete against the overplus of instructional content that is already existent on YouTube. However, you can’t exactly go step-by-step in a YouTube video without pausing as often as possible, therefore this is a less complicated and more convenient approach even if the topics are already considerably covered on YouTube. It is safe to assume that it also works with Google assistant on smartphones too.

Looking at it from the side of business, this could aid Google in monetizing Assistant, although our sources say the company has not gotten to that length yet and the brands that will be displayed at I/O are not paying anything for the prerogative.

There are rumours that Google is working on its own speaker with a screen rival to the Echo Show which is supposed to join the existing Home, Home Max, and Home Mini lineup. There is a possibility that the how-to videos could also be shown off on third-party devices at I/O, with a bit of luck, at the fall event of Google, the company should have a product of its own that will be ready for Assistant’s visual future demonstration.

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