The parent company of Tinder known as Match Group has all but lately become the most recent high-profile maker of software to skip out on paying the usual 30 percent fee for all Android transactions on the Play Store. In a bid to not have to pay Google on in-app purchase of subscriptions to such services that Match Group provides as Tinder Plus and Tinder Gold, Match Group is now advocating that users enter credit card details directly into the Tinder Systems as reported to our sources by Macquarie analyst Ben Schachter.
This is in the very like manner with what popular video game developer, Epic Games did last year when it released the Android version of battle royale hit Fortnite through its own downladable launcher so that they could avoid having to pay that 30 percent fee. Tinder is the most profitable venture that Match Group has ever made, and if you take a look at the subscription services it offer as well as other purchases made within the app like paying for the ability to know if your message has been read by someone, puts the service in the position of being among the highest earning free apps on both Android and iOS.
While making a statement to our sources, Match Group spokesperson by the name of Justin Sacco said, “At Match Group, we constantly test new updates and features to offer convenience, control and choice to our users. We will always try to provide options that benefit their experience and offering payment options is one example of this.” Once you have put in your credit card into the Tinder System, the app will automatically deflect to that method of payment for any in-app purchases at any period after causing Tinder to avoid the payment of the 30 percent cut ad infinitum.
Epic Games and Match Group may be the only two companies that have bypassed the Play Stay and still accommodate Android users while Netflix and Spotify have at one time expressed with grudges their antipathy for the 70-30 split of profit put in by app stores started by Apple in 2008 until Google joined in recently.
Yet there are companies that believe that this is the cost of doing business particularly on iOS where you are provided with quality control and firm grip on its ecosystem, though there are companies that out of grudges call it the “Apple tax”. Spotify filed an antitrust complaint against Apple with the European Commission with the hope that changes will be made through regulation and the EU is currently running investigation on Apple for alleged anti-competitive tactics as Spotify argues that the 30% cut puts third-party services at a disadvantage should they intend to compete against Apple’s services like Apple Music.