According to the reports reaching us from our sources, Apple has signed Oprah Winfrey to a multiple year deal for some new original programs. The role that Oprah Winfrey was to play in these shows were not explicitly clarified in the shows she was going to be on. However, a representative of the tech company stated that, “together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world. Winfrey’s projects will be released as part of a lineup of original content from Apple.”
There was a video streaming battle going on between Apple, Amazon and Netflix and each of these companies were working hard to build up their original programing in a bid to win the hearts and viewership of their clients. Netflix had a while ago gave an announcement that it made a deal with the Obama family and the deal is meant to last for many years. According to the reports that we got from our sources, Netflix also paid something almost up to $100 million in order to procure a deal with Shonda Rhimes, the creator of Scandal and Grey’s Anatomy. Over the years that have passed, Apple made deals with A-listers such as Reese Witherspoon and Steven Spielberg. It was right in the middle of these streaming battle that Apple made the deal with Oprah Winfrey.
It is expected that the decision made by Apple to bring Oprah Winfrey into its program will cause the company to gain a lot of new customers and this is because she happens to have a massive amount of loyal followers. People (especially fans) may wonder if there is a tendency that this deal made between Apple and Oprah will affect the Oprah Winfrey Network. But, Apple has made it clear that the deal they both made will not in any way have any negative impact on the contract that Oprah Winfrey has with OWN. In light of this, she has recently extended the contract through to 2025.