The Android Wear brand that was introduced in 2014 is going away and will be substituted with a new name – Wear OS. Google’s website affirmed the change. Wear OS has a new slogan, “Make every minute matter.” It works both on Android and iOS. Google’s smartwatch platform has been given a more pliable sobriquet which does not link it to a specific mobile system just as Apple’s software platform on the Apple Watch is called watchOS.
Although Wear OS doesn’t provide iPhone users with the same features as Android users, some iPhone owners are picking watches with the Google software rather than the Apple Watch. Google arrogates that, “In 2017, one out of three new Android Wear watch owners also used an iPhone.” Android users still make up the majority of customers, however, it is not as wonky as one might think. More than 50 OS watches have arrived at the market and fashion brands have moved to the platform. It may come as a difficulty to tell some of their offerings apart at this time.
Google’s Dennis Tropper stated in a blogpost that, “We’re announcing a new name that better reflects our technology, vision, and most important of all — the people who wear our watches. We’re now Wear OS by Google, a wearables operating system for everyone. You’ll begin to see the new name on your watch and phone app over the next few weeks.”
The new branding and logo appeared a bit early in notifications that some Android users received recently. The first developer preview of Android P also refers to the wearables platform as “Wear OS.”
Google will probably have a lot to say about its future aspirations with Wear OS and upcoming features at its I/O conference early in May. It is safe to assume that the software still needs some work done on it.
This name change comes ahead of next week’s Baselworld expo where watchmakers will probably announce yet another trend of Android Wear OS products.