New Families page launched by Apple that puts all its parental tools in one location

In the month of January this year, Apple stated that it would introduce new features to aid parents in controlling the rate at which their children use the products of the company. This move came up after two shareholders with the company posted an open letter pushing Apple to address what has been seen as a “growing public health crisis” of addiction of smartphones in young individuals. At the moment, Apple has a new page on its site from which it gathers information about the company family features and parental controls in a particular location.


The page showcases features one of which is an Ask To Buy tool which allows parents  to approve or decline app purchases from their device; an app management feature which gives users ability to block automatically in-app purchases; and the option to limit adult content on the devices of kids and to also restrict browsing to pre-approved websites. Apple’s Find My Friends also provides users with a means to track the locations and issue alerts when children leave or arrive at a particular place.

According to Apple, “We’re continually designing new features to help make sure kids use them in the ways you want.” The page also provides a highlight on health, privacy, and family sharing options. Even though none of the features which were mentioned earlier are new, the page really does pull all of Apple’s safety and privacy features in one place.

In spite of its many promises, Apple is yet to provide any details of any new features that it is working on for the future. On Android, there are great features which have been offered by Google such as; Family Link app which allows parents to make old Android devices more kid-friendly. Digital safety remains highly paramount as it has ever been, in January, Google deleted 60 games from its Play Store after a serious bug displayed porn ads in game apps which were largely aimed at children.



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