Samsung Goes Emotional:Issues deep apologies to its customers over Note7

It is not a very far truth that Samsung Galaxy Note7 will for some time keep its place history as one of the largest technological controversies we have been entertained to in the smartphone niche. Yes the fan-fare was much, we were all lusting heavily for the highly-rated flagship; only for the Note 7 to be deported from such elated glory to a ridicule in barely weeks, even forcing Samsung to issue an well unexpected get commendable recall of the Note 7.

Samsung Note 7 burnt

The replacement program was a farce. The replaced units however sporting their pride in Samsung’s labelled safety eventually slid into the dungeons of exploding batteries, At the end, Samsung painfully ate the bitter humble cake in terminating the production of the Note 7.

While Samsung is apparently combating the mysterious reality of the exploding batteries with an eye at repairing its reputation and winning back market trust for its upcoming Galaxy S8, the South Korean firm admits the hurt it could have caused its unrelenting user base. This plays into its decision to offer a detailed official apology.

This Samsung’s Mobile chief ( now occupying the position of Samsung Europe CEO) via an open letter. This latter got printed being disbursed to the major US newspapers. Here it is:

To our valued customers,

At Samsung, we innovate to deliver breakthrough technologies that enrich people’s lives. An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise.

Because we had not gone on general sale in Europe with the Note7, there were a small number of affected customers here. For those customers who received the device during the pre-order phase, we recognize that we have not lived up to your expectations, or our own high standards. For this we are truly sorry.

We take seriously our responsibility to address concerns about safety and quality. In collaboration with government agencies and industry partners around the world, we are taking proactive steps to do better. Here is an update of our actions.

As you have heard – or experienced personally – we have stopped production of the Galaxy Note7. We are working swiftly to ensure every Note7 device is safely returned. For those directly affected, we appreciate your patience throughout the replacement process.

Samsung is fully committed to identifying and addressing the source of the Note7’s battery issue. We have already initiated investigations with independent third party experts to carefully revisit every aspect of the device, including the battery, hardware and software, and manufacturing processes. Once available, we will transparently share our findings.

Samsung has a long heritage of innovation and we have shown that we can and will learn from our mistakes. While we are always looking to innovate and create the next generation of great consumer technology, safety will remain our top priority. We will invest to better serve your needs through enhanced customer care and quality assurance.

On behalf of all our employees across Europe, we are truly sorry, and grateful for your ongoing support. We will listen to you, learn from this and act in a way that allows us to win back your trust.

Sincerely,

YH Eom

President and CEO – Samsung Electronics Europe

We are all hoping that the Samsung’s investigation can bring open the whole truth responsible for the Note 7 drama so we could at least confidently anticipate the Galaxy S8.




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