Google Rewarding HTTPS Sites with Higher Rankings

Google in its latest approach to cede some medals using the new secure protocol on its ranking books, has reasonably cooked its algorithms to give richer search preferences from to sites now using HTTPS.


According to Google Webmaster trends analysts Zineb Ait Bahajji and Gary Illyes, this development is to make sure there are lesser need for handcuffs on the internet; making it a more secure place. “(O)ver the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal,” the two said in a blog post. They revealed that this new approach helps Google place a premium or emphasis on security, deeply ensuring that Google services like Gmail and Search now operate with strong default HTTPS encryption.

The company has also “created resources to help webmasters prevent and fix security breaches on their sites.” The two said Google intends walking a further distance into this by pushing “HTTPS everywhere” on the web.

At present, the two said the algorithm adjustment is “a very lightweight signal” pulling strings on lesser than 1 percent of global queries, weighing less in quality to other signals such as high-quality content. As expected, this would help webmasters with the needed inspiration to pack their internet luggage to HTTPS.

“(O)ver time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web,” they said.

A collaborating report on The Next Web said the move weighs heavily on the Internet since Google “commands huge influence over traffic to websites.”

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