For some time now, Microsoft has been testing a daily quiz on its Bing home page. Microsoft has actually been doing this for the last four weeks. And now Microsoft seems satisfied with the result it has gathered so far as it will be officially launching the feature in say a month.
Via means of a blog post, Microsoft announces:
Now when you visit Bing.com, you’ll see a graduation cap icon. Hover over it, and the first question about the image of the day appears. Choose an answer and you’ll find out whether you guessed correctly.Complete the three-question quiz, and you’ll get a score you can share on your fave social media site—or you can keep going with the quiz fun by taking quizzes from previous days.
According to the statistics published by Microsoft, since it launched the introduction of the quiz on the Bing home page, Bing has experienced a 65% leap in users engaging with the cap icon as measured against the home page’s normal hotspots:
Quoting Microsoft further: We’ll continue to update the design of the homepage quiz as we get feedback, but we’re excited about the ways we continue to evolve the homepage experience and inspire our audience to learn about and explore the natural world.