One could feel that SEO is some kind of VIP side of the internet reserved for persons who had known the internet before they were weaned. But this is not so, SEO is just as easy as eating your favourite meal. Let us learn some SEO terms that you necessarily need to grasp the whole SEO concept.
1. Anchor text –
Anchor text is conventionally known as hyperlinked text, as it stands as the anchor to the performing link. Anchor text has come to establish itself as SEO’s discovered that a ripe adoption of anchor text in content takes rankings up the ladder. Just as it is acceptable to optimize anchor text internally (provided it contributes its purpose without been exaggerated) optimizing anchor text for content including press statements and articles that will be filling the distribution lorries should be seen as a link scheme. It is best preferable to maintain anchor text portably natural in any content it finds its place.
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2. Title tag –
A title tag which is also referred to as a page title represents a tag in the .html indicated by <title>. The title tag tells the page’s title and displays in your browser tabs as well as a search result’s headline. Title tags also find application in search engines assisting internet users recognise page information. Title tags serve a more perfect role when they are employed in creating distinct, related titles for every page.
3. Meta description –
This is another member of the .html tag family, but this time it gives us a description of the page. Meta descriptions have no contributions to rankings, yet improve click-through rates; this results from their appearance in the search results. In a similar trend to title tags, it’s significant to have a distinct, important descriptions for every page available making sure to involve a call-to-action!
4. 301 redirect –
In instances when you delete pages or have to vary URLs, they aren’t really flushed down into the digital universe. So that when users attempt to locate search URL that is dead, they get a 404 error in return, sometimes it is ‘Not Found’ page they are referred to. So as not to leave your users racking their busy brains and to pass on any ranking authority from retired pages, it is most advised to employ a 301 redirect. 301 redirects will transport users and search engines from the predecessor URL to another active page that you have provided.
5. SERP –
SERP is an acronym for Search Engine Results Page. A SERP is fed back to you after inserting in a search query. Practically, it is the results of your search. SERP is a coined SEO term that runs into our eyes very often.
6. Keyword –
Keyword is another household name in SEO. A keyword or keyword phrase is a word or collection of words that typifies distinctively the brand, its services offered, as well as products available. Keywords are very much relevant as they assist users and the search engines better locate what your webpages as much as the descriptions of what they are about. By employing keywords that count in your title tags, headlines as much as thoroughly your content can go a great way giving search engines a brighter concept of what your page entails. Care is needed not to suffocate your content with keywords, or it can actually injure your rankings.
7. Indexing –
Indexing is the search engines’ procedure for gathering and saving data across the web. The search engines are regularly ransacking the web for new and renovated pages to bring into their intimidating fold of databases of information. When a search engine does locate new pages, they immediately ‘index’ it; this implies they duplicate a copy for their database, so that they could easily reach it during searches.
8. Links –
There are two kinds of links that are regularly referred to in SEO talk. Internal and external. Internal links are those links found between pages inside of your website. For example, every link found on the navigation bar of your website are all internal links. External links could be seen as links moving in and out of a website, either a person is linking your website to theirs or the other way round.
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Both link structures are pretty relevant, yet links visiting your website are best regarded as an authority signal. It is most advisable for links is to have a coordinated and easy to use internal link structure, so that either users or search engines can find your pages with losing buckets of sweat. A powerful fundamental worth adhering to is that every page should be at a maximum distance of two clicks from the homepage. For external links, it is worth it to produce outstanding content that users can’t help linking to. Any unnatural links or link schemes would drag in consequences.
9. Canonical URL –
Canonical URLs are found in incidences where there is multiple copy of content. For example, you put a product that comes is presented with different colors on sale, creating a page forose colors. The search engines is not going to be confident of an index choice as they are all the one, so by bringing in a canonical link it is possible to particularly indicate which page should be preferred by search engines. While it couldn’t be 100%, it is safest when you have several pages with content sharing very close identity.
Hope this has helped?