Most bloggers use Feedburner to manage and provide custom RSS or Atom feeds. Some years back, I just discovered my blog feedburner URL always have http://feedproxy.google.com instead of my blog address http://www.justnaira.com (i.e. my feedburner URL looks like – http://feedproxy.google.com/~r/JustNaira /~3/4TTZD8QDvUc/do-you-fear-success.html instead of http://www.justnaira.com/2013/06/do-you-fear-success.html).
I didn’t know the settings I made then, and when I contacted a fellow blogger, he told me I can no longer change it. I also use search engines maybe I can get a solution to it, but all prove abortive. Not until when I configured RSS Graffiti to share my blog contents on Facebook and I noticed the feedproxy.google.com/…/abc/12345.html, but it doesn’t happen to my other blogs. Though the link will go to the original post, but it has implications.
One of the implications I know for sure is that it’s bad for SEO – When scrappers throw your excerpt on their site, no link juice will pass to you. Another scenario is when you and a blogger exchange link and your blog address is added to the blogger’s Blog Roll, your latest post link will always have the scrawl http://feedproxy.google.com URL at the front.
This always happen to bloggers who want their feed click through analytics reports measured in the Google Analytics, Google will modify the RSS URL to that long scrawl URL for them to measure and give report of feed stats in Google Analytics. Since I don’t need the Google Analytics report regarding my feeds, I removed the feature and my RSS URL became clean.
Getting rid of the feedproxy.google.com from your RSS URL is quite easy; all you have to do is uncheck the option. Go to Analyse ==> Configure Stat ==> under the Item Clicks; uncheck the “Track clicks as a traffic source in Google Analytics”. If it seems like the link wasn’t removed, uncheck everything.
By now the feedproxy.google.com should have been replaced with your blog address. If changes don’t appear in few minutes, clear your browser cache.