Followed its flagship model ONE launched in February, today (May 22, 2015) InnJoo announced its new smartphone — InnJoo Fire. As a new range of InnJoo product line, Fire offers exceptional value for its affordable price, and blows all other budget handsets out of the water. With the just right size of 5 inch display, 2GB RAM and range of textures, Fire has plenty of usable features and good camera to ignite the passion of the new generation.
“We are learning from the market, InnJoo considers what consumer wants.” Robert Liang said, InnJoo’s Managing Director. After months’ studying, InnJoo knows that the premium quality products with competitive price and unsurpassed user experience is the key to satisfy the demand of end user. Launched different devices constantly to inspire the market and pure internet sales mode past few months, the first try of providing more affordable yet usable smart phone, InnJoo Fire is ready to break out.
The InnJoo Fire’s design feels pretty good with slightly curved corners, it comes with 5 inch IPS display with the brightness auto-adjusting. The slim body with fiber drawing craft frame gives the design elegance, balance and strength, every detail has been created to improve the user experience.
The back cover is special designed with four textured colors – Classic Black, Elegant White, Luxury Gold and Natural Bamboo Yellow, which adopts the superior material of Ply Carbonate, it could protect your smart device thoughtfully and show your passion at the same time.
Underneath the cover is there you’ll find the removable 2,500mAh, the compact polymer battery size with high energy density technology enables Fire appeared in just 8.9mm thickness, it can afford up to 176 hours standby and a full day normal use.
Feature and performance
Built-in Quad-core processor, Fire is well ready for handling daily applications and intense games in the meantime. While you can enjoy a faster performance the 2GB RAM offering you, the 16GB flash memory also enables to store more photos, music and games whatever.
While it also supports dual-SIM capability, the Fire allows you to easily have two lines active on your phone.
Taking the more and more popular selfie requirements in consideration, Fire equipped 5MP front camera with beauty mode and 5MP rear camera for high image quality in HDR, panorama and more.
“We see deeply what the market need, and we take solid actions when we realise the situation. This is InnJoo passion and speed!” Robert further explained their strategy when he introduce the new product InnJoo Fire.
InnJoo is a technical startup born with internet DNA (Dream Needs Action) . Its internet journey was started by joining hands with the largest e-commerce sites in the region. Based in Dubai, InnJoo became the fastest-growing company by providing smart devices as well as software services in the MEA area.
Below are the full specifications of the phone.
GSM 850 / 900 / 1800 / 1900 MHz
HSDPA 900 / 2100
Dual Micro SIM
Android 4.4 Kitkat with InnOS 1.0
142.5 x 72.7 x 8.9 mm
5.0-inch, 960×540 pixels (220 PPI), IPS Capacitive Touchscreen
Black, White, Gold, Yellow
1.3GHz quad-core Processor
MicroSD Card, up to 32GB
Wi-Fi 802.11 b/g/n, WIFI hotspot, Wi-Fi direct
Up to 21 mbs downlink and up to 5.76 mbs uplink
EDGE – up to 236.8 kbps and GPRS – up to 85.6 kbps
5MP , with LED flash
AVI, MP4, MOV, TS, M2TS, RM/RMVB, FLV, 3GP
MP2, MP3, M4A, AAC, AMR, MKA, OGG
SMS, MMS, Email, Push Mail, IM
$88.93 (N17,700) on JUMIA.