No business can succeed without proper and effective announcement/advertisement. Sufficient Information is needed for it to be achieved. An organization or economic structure where goods and services are exchanged for one another or for money is referred to as business.
Most businesses requires ample form of investment and adequate customers to whom its products can be sold on a steady basis in order to regulate constant profit flow.
Businesses can be confidentially owned, not-for-profit or government owned. A typical example of a commercial business is Goodneeed, whereas Jaykool foodies business is a private project. In order to gather information for a proposed business, the following steps must be followed according in no particular order.
- Conduct market studies and surveys. You can do this yourself, either formally or informally to obtain feedback on your product or service, and if you have the money you can pay someone to do it for you.
- Spy! That’s perfectly right. If you want to know about prices/performance ratio at another store , outlets or the number of customers a competitor has, simply visit his visit empire/blog or store and walk around to know more about the tools your competitor is applying or using.
- Attend trade shows, events, conference, expos and business fairs. These are excellent sources of information and personal contacts that can propel your business to a level of unconditional success.
- Network with colleagues, friends, or associates. Everyone knows someone else who can help them with some aspects of their intended business. Use these friends, associates and their knowledge to the best of your possible advantage. some will be glad to give advice or help
- Follow the local and National news. Keep abreast of trends and fads. Often, newspaper and online journals contain a wealth of small business information and possible ideas that can make the difference.
- Don’t be silent; silent kills .Talk to members of your local chamber of commerce or NGOs that are into employment issues. Again, they will probably be open to help you along since they were once in your situation.
- The internet is always and readily available for access. Use the internet to open the door to business websites. The beauty of the internet is that one site often leads to another in terms of connected resources. There is virtually nothing that can’t be located online. Make use of the internet and gather useful data’s needed.
- Do you know any successful entrepreneur within your community? Talk to entrepreneurs who have started their own businesses for advice, information, and even encouragement. Many small business owners will gladly tell what they went through. Their experiences matters a lot. Words of encouragement from their successes can catalyze your footsteps and guide you towards achieving success. Make friends with them and learn from their mistakes.
- Write to companies and request information on how they started out. Most companies will help you out here. They have detailed information about their startups and how to achieve success faster.
- Ensure to buy your competitors goods/products to compare with yours and make notes on how they advertise. Most of them have their key secrets. For you to achieve success and surpass them you need to carry out products comparison and possible ways of improvement. This can be achieved purely by effective business research.
- Talk to competitors, friends, colleagues, your former employers, if you know any. They may give you insight into how your competitors operate. This is very important.
- Use your own noggin and that of a business partner/investor, friend, or spouse to come up with your own unique answers and information.
- Listen to radio and television shows and talks on business and attend business events. Never walk alone. Always enhance connection by interacting with the speakers on radios.
According to Collin powell,” There are no secrets to success. It is the result of preparation, hard work, and learning from failure”. Honestly comprehend that even after gathering useful information about your proposed business, you might discover that you still need more facts or answers. If ask why? You will realize that your research will inevitably raise fresh questions that requires adequate answers. My candid advice is not to be dispirited, this is normal. Starting a business can bring lots of headache and can also be time consuming as well, so you have to be flexible for maximum success.