Many times online we are bullied, streaming most particularly was no longer democratic, your opinion didn’t necessarily matter as Google was one big predator forcing spoonful of ads down our throats especially in its YouTube. You remember those non-skippable 30-second ads?
Well it seems Google has finally realized how unfair it has been as it is now planning on putting an end to these non-skippable ads by next year.
This was revealed in its campaign as a Google spokesperson revealed that the idea Google would be punishing now is commercials that more interactive with the viewer as well as the advertiser at last.
“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.
Well if you are heaving your relief, don’t heave too heavily as not all non-skippable are leaving. Videos ads of span of 20 second as well as those of 15 seconds will stay however. From what we are even analyzing, it is even possible Google may roll in more of ads of the duration of 6- seconds. Just sad we have to wait till next year to see these changes. But still patience makes it good news.