The maker of Call Of Duty and World Of Warcraft, Activision is buying the UK firm that created Candy Crush in a move to increase its operation in mobile gaming interests. The maker of Call Of Duty is dishing a magnanimous $5.9bn (£3.8bn) out to the UK mobile gaming firm responsible for the famous Candy Crush Saga. Activision Blizzard’s investment in King Digital Entertainment critically records a shift in its strategic approach to the mobile market which is quite a variant to its conventional console and PC roots.
In the convoy of products including Candy Crush, which notably keeps its place as one of most downloaded games apps, the California firm rakes in a number exceeding 470 million “monthly active users” of King’s games. Activision had announced it will be paying $18 (£11.70) per share under the deal – a 20% premium on King’s share price – and also importantly the company would continue to be presided by its already in-place management team.
What this means is that Activision was paying less for King stock as compared to what investors paid on its New York Stock Exchange flotation as of March last year. For sure you wouldn’t doubt that Candy Crush Saga ranks famously as one of the world’s most successful mobile games.
Bobby Kotick, the chief executive of Activision, said: “The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. “With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”
He added: “Activision Blizzard will provide King with experience, support and investment to continue to build on their tremendous legacy and reach new potential.
A colleague of his at King, Riccardo Zacconi, also put in: “We are excited to be entering into this acquisition with Activision Blizzard. “Since 2003, we have built one of the largest player networks on mobile and Facebook, with 474 million monthly active users in the third quarter 2015, and our talented team has created some of the most successful mobile game franchises. “We believe that the acquisition will position us very well for the next phase of our company’s evolution and will bring clear benefits to our players and employees.”