Counting back in the last three years, we have seen YouTube putting on a flurry of extravagant parties which have been on the rise to persuade advertisers that the video platform stands notably as the most suitable destination for their marketing plans.
The fourth annual Brandcast took place which took place of late had YouTube CEO Susan Wojcicki blowing Youtube’s trumpet announcing that YouTube has an audience which even beats the combine audience of the top 10 global TV shows.
“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined,” she said, citing data from a Nielsen study of US viewers commissioned by Google. “At a time when TV networks are losing audiences, YouTube is growing in every region and across every screen.”
YOUTUBE IS RAKING BIG MONEY FROM TELEVISION
Do you believe her? Well I will say those numbers have this doubtful touch. Wojcicki also went on announce that Interpublic Group, one of the world’s largest ad holding companies is finalizing plans to shift $250 million from traditional TV networks to YouTube in course of the years to come soonest.
But then to be honest, YouTube has such a daring audience. YouTube is increasingly becoming the easiest destination to showcase content to a vast range of audience spanning across a wide range of ages.
According to a YouTube executive:
Just two weekends ago, we partnered with Coachella to deliver the first ever major 360-degree livestream,” said Robert Kyncl, YouTube’s chief business officer, as he introduced Sia during the fourth annual Brandcast show. “During the first weekend, over 21 million people tuned in to watch Coachella on YouTube—almost twice as many as tuned in to watch the season finale of American Idol.
Well, I will say this is quite impressive.