It seems it is Easter in the tech world as dead brands are coming back to life. Dethroned monarchs like Nokia and Motorolla poised for a place in the tech underworld have patched their sinking Titanic as they aim for a glorious place back up in the palace. Refusing to let sleeping dogs lie and noiselessly slip down in the tech abyss, these two former phone giants have taken smelted new swords, barking as they push for recovery of lost lands.
And now Nokia has returned! The erstwhile phone king has made official announcements of its intention to make a comeback in the world of phones, tablets and smartphones. And certainly, your wish is Nokia’s command as the upcoming devices will be Android smartphones and tablets!
This push will come in convoy of the formation of a new company named HMD global Oy, a company just recently founded with their base in Finland that will be supervised by Arto Nummela as CEO, who had served formerly in the capacity of a senior Nokia exec and as of now manages a large part of Microsoft’s phone divisions.
Nokia will therefore assume position in the board of directors of HMD setting the pace for performance as much as brand demands so “that all Nokia-branded products exemplify consumer expectations of Nokia devices, including quality, design and consumer-focused innovation.”
HMD will unleash the magnanimous bunch of $500 million into global marketing in course of the following three years with the purpose of restoring the aroma of the Nokia name;of course this was becoming an offensive odour of late .
There happens to be another company named FIH Mobile Limited, this is a subsidiary of Foxconn. In the second half of the year, it made the acquisition of the rights to Nokia feature phones from Microsoft for $350 million. It also embarked on the acquisition of Microsoft Mobile Vietnam, which along with its 4,500 employees shouldered the responsibility of producing the Nokia-branded feature phones.
Nokia come to a formal consensus with FIH even signing an agreement “to establish a collaboration framework to support the building of a global business for Nokia-branded mobile phones and tablet.”
As Nokia’s announcement puts it “there is still much work for HMD to do, so you’ll need to wait a bit longer to see what the next wave of Nokia phones and tablets look like.”