Google is pushing ahead with its plans to make room for Bluetooth beacons so as to procure the broadcast of URLs as well as location-based information on our phones. The Bluetooth-based technology is made in such a way that it could disseminate information as to the likely time of arrival of the next train, or even a closely-situated parking meter; beeping to alert you on the means to pay when you park.
This seamless interaction, what Google terms the “physical web” has long been on our expectations, but then we can only gesticulate for now but then an upcoming update to Chrome for Android will make the chances of occurring see
THE NEXT CHROME RELEASE WILL GET BLUETOOTH BEACONS SUPPORT
Chrome for iOS added the capacity of processing communication with beacons last year via a widget you simply had to open from an iPhone’s today screen, but this time Google’s indigenous Android operating system will get pure native integration. Beginning with Chrome 49, which at present is in the phase of beta testing, Chrome for Android will soon add on compatibility function for Bluetooth beacons. Such that when you get within proximity to a beacon, you will receive an alert requesting you to enable the physical web, and Chrome will proceed to list all nearby beacons.
In exception of Apple’s iBeacons, Bluetooth beacons haven’t been commonly used yet. Bluetooth beacon manufacturer Radius Networks employed the service of 1,500 beacons at the Consumer Electronics Show earlier this year to duly alleviate the labour on the part of attendees navigating the expansive showrooms. The technology itself has a very rich potential to be add on more usability, but then possibly also irritating. Having the ability to navigate inside buildings with less error is delightful to hear but we will not ignore the possibility of marketers or stores trying to use this feature as one other means to mischievously grabbing our attention.